I had Pogs as a kid, but I didn’t really know why. I think I primarily just wanted to order from Consumers Distributing. I may have been living halfway across the world, but how would a spread like this ever not be enticing? There was some kind of cheap multi pack of pogs complete with a slammer, special mat and some shiny ones.
I may have had Pogs, but I’m not gonna say that I got Pogs. Understood the ethos, anyway. Pogs didn’t make a dent in New Zealand. Ostensibly they had something to do with milk bottle tops? I had my set of ten, but nobody to battle with. I think I tried to figure out how to play solitaire. So mostly, they sat there, destiny unfulfilled. I probably threw them out, eventually. It’s weird, but even at the age of eight, I saw them as a thinly veiled marketing tool. This is saying something, I wasn’t a savvy kid. If it weren’t for my more pragmatic parents I probably would’ve been shaped into the perfect little consumer. I’d read Toyworld brochures for fun. I knew what I was getting into, but I jumped in with both feet anyway, because I wanted to know what it felt like to get a package in the mail. Shit, imagine if we’d had Amazon at that age. I would’ve never left the house.
I remember so badly wanting to get mail. My parents would get letters constantly while I stared with wide-eyed envy. “They’re all bills.” They’d say. “Trust me, when you’re my age you’re not gonna want this mail.” I didn’t care, in a way I think I just wanted to be surprised. When I mentioned how badly I wanted to get letters (it happened in movies and cartoons all the time), my mum turned it back on me. “You want to get letters, but how often do you send anyone letters?” I shook my head “no, I don’t want to send letters. I want to get them.” With the patience of an adult, she explained “but if you never send anyone letters, why would they send them back to you? If you send one of your friends a letter with a question, maybe they’ll send you a response.”
It was a light bulb moment. My bulb switched on. Dimly.
A friend was having a birthday and I saw my chance. I got a birthday card and wrote the following message:
Is today Thursday?
Keep in mind these were pre-internet times, otherwise I’d obviously check out isitthursday.org. I gave him the card. He responded “no, today is Saturday.” I had my answer, but I was in no way satisfied. It wasn’t about the question. Over time, I’d get letters here and there. Our former Japanese au pair girls were lovely and sent the most beautiful letters. Invariably they were on cutesy cartoon themed stationary (Disney was a hot favourite), written with delicate penmanship. They became cherished possessions, tucked away in a special drawer for nice things I liked looking at (as well as many Christmas cards I never looked at again. I didn’t think I was allowed to throw away anything that had intended sentimental value. Once I learned that wasn’t true, I threw out almost everything of intended sentimental value).
I haven’t yet reached the age Mum was when she told me that bills sucked, but I’m old enough to have caught her drift. It’s rare to get anything great in the mail these days (whether E or IRL). A couple of times a year I’ll get a tax return slip that puts a smile on my face (last time I got a whole nine dollars!).
If only Consumers Distributing still existed.