Late night eats. They’re an important part of any good Friday, Saturday or any day ending with a sizeable quantity of alcohol. I didn’t even drink much last night, but after a $14 food truck sandwich filled with sadness and disappointment, I needed a mulligan. My girlfriend and I grabbed a ride home with friends that involved not one, but three fast food stops. Firstly, at Burger King for my friend to grab a veggie burger. Secondly, at Five Guys for a burger, fries and a shake. Lastly at A&W for onion rings. We got dropped home to feast and watch American Vandal until we got sleepy. A good night by any metric.
A&W was confounding though. In their desire to be a wholesome family restaurant, they’ve ascribed familial nomenclature to their nom nom noms. Frankly, their mythos is all over the fucking place.
It goes like this. There’s a Baby burger which has a patty and ketchup. Cute, it’s a basic burger. That tracks so far. The Buddy burger adds grilled onions, mustard and “teen” sauce. It’s odd that it’s not a familial relation, but clearly it’s a friend of teenage descent, right? However, by A&W’s metrics a Teen burger has onion, but it’s not grilled. It has the teen sauce, but also throws in pickles, lettuce, tomato, cheese and pork. If we’re delineating between the two, does this imply that Buddy is some kind of adolescent? Maybe a tween? Buddy’s puberty is in its infancy, but hasn’t fully blossomed into a hormone bound (though according to the byline, the beef patty is hormone and steroid free. How do you get a Teen burger without hormones? Is it grown in a vat?) burger?
Then we start getting into the adults. A Papa burger has two patties, onion, pickles, no tomato or lettuce, but still has teen sauce. Why would an adult burger have teen sauce? There’s some kind of disturbing connotation I’m not comfortable with here. So Papa has no bacon, but double patties. Are we to then draw the inference that extra meat is equivalent to age? But double Teen burgers exist that have two patties. So clearly the quantity of beef doesn’t have those connotations. Also why is a Papa less equipped with a toolbox of delectable toppings? Are we to assume that a Teen is young and passionate, full of potential, whereas a Papa has become resigned, old and tired. Straightforward and linear in his inexorable march towards the grave? But the Uncle burger has all the trimmings of the Teen burger (no teen sauce though), but with upgraded cheese and red onion in lieu of white. What are we supposed to glean from that? The burden of child rearing has quashed Papa’s spirit, but the fun Uncle gets to be fancy and carefree? We have to presume that the Uncle has no kids, because otherwise it would still be a Papa burger (and have two patties, duh). Or is this a way of A&W saying that your perspective (this burger being avuncular to you establishes this as his sole identity) overrules all else?
Hold on though, because there’s a Mama burger. The Mama burger is basically a one patty Papa burger. Why is that a gender dichotomy that’s being drawn? Is there an inverse correlation between the quantity of patties and x chromosomes? Would that mean that the Teen burger is female while the double teen is male? Hold on now A&W, that’s a political, sexist stance to take. If you’re adhering to the rules of your own goddamn mythos, it’s up to you to play within that structure elsewise fall on your sword and admit it’s all bullshit. Why do males inherently have more beef? Are you creating a very visible calf ceiling causing women to inherently limit their own potential?
Wait though. We have the Grandpa burger to contend with. The Grandpa burger is a Mama burger with three patties. Where the fuck did the extra patty come from and what does it symbolise? We’ve already walked through the notion that age and number of patties do not correlate. This is too much. The Grandpa burger collapses under the weight of its own senselessness. What the fuck are you trying to sell here A&W? The notion of a whitewashed nuclear family prescribing to outdated heteronormative ideals? How am I supposed to buy your burgers if I can’t even buy into their expanded universe? It makes no fucking sense and I can’t condone supporting this bollocks financially.
Furthermore who the fuck is Mozza? Why does putting an egg between English muffins suddenly make it an “egger”? Why are chickens exempt from familial hierarchical structures?